When embraced, frictionless retail has massive benefits for both shoppers and retailers.
While frictionless shopping is nothing new, we couldn’t help but notice it was one of the leading topics covered at this year’s NRF 2022: Retail’s Big Show.
And it’s easy to understand why. Emerging from a post-pandemic world where shoppers were conditioned to order through 1-click E-com and BOPIS strategies, consumers are more comfortable than ever with an efficient in-store experience.
In this talk, CBSF’s Founder and President Bud Morris shares key insight on
- How Canadian retailers should look at frictionless retail
- The different strategies to incorporate frictionless shopping
- The key benefits to both shoppers and retailers alike
ABOUT BUD MORRIS, PRESIDENT & OWNER OF CBSF
Bud is a real Canadian retail entrepreneur and pioneer leading the charge in the North American design, manufacturing, installation, and merchandising industries.
Developed early in his career, Bud’s commitment to do whatever it takes – to do what’s right for his clients – is now ingrained in the company’s culture.
