Top 6 Tips on How To Make Your Store TikTok Ready

Posted on January 17, 2023 by CBSF
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Top 6 Tips on How To Make Your Store TikTok Ready

Posted on January 17, 2023 by CBSF
 

With the help of these top six tips on how to make your store TikTok ready, you can maximize your visibility and gain as much exposure as possible.

As a retail store owner, you know how important it is to stay ahead of the trends and keep your business in customers’ minds. With new platforms continually entering our lives each day, it can be tough to keep up.

Over the past 3 years, TikTok has exploded in popularity, especially among young customers who make up an important share of many stores’ consumer base, and it’s no surprise why.

With its massive user base, it’s a creative outlet for users to showcase their talents and connect with others who share similar interests. And this presents an amazing opportunity for businesses like yours to get noticed by potential shoppers.

Just look at these numbers:

  • The platform is aging up – according to Comscore, close to 70% of users are 20 or older
  • TikTok screen time per user crushes other platforms with users currently averaging 26 hours per month on the platform

So what steps do you need to take in order to make sure your store is taking full advantage of this powerful marketing tool?

Well, you can leverage your retail space to generate more TikTok engagement and sales without even having to create a single post. People love to share their experiences on social media. Capitalize on this trend by making your store a standout. 

Offer TikTok-worthy products and places that customers will be eager to post about, helping you earn more visibility for your brand across all social channels.

In this short post, we’ve compiled our top 6 tips on how to ensure your store gains maximum visibility on TikTok.

CREATE VISUALLY INTERESTING MICRO-ENVIRONMENTS

If customers want to create a captivating TikTok video, they need something eye-catching at your store. Look for ways you can give them the exclusive backdrop and atmosphere needed by incorporating stunning displays, magnificent wall art pieces, ambient lighting fixtures or iconic architectural features that will make their videos stand out from the rest.

It’s also important that shoppers can stay clear of shooting in front of a busy street or in an area with a lot of clutter – as your brand will be represented in their video.

LIGHTING MATTERS

When shooting in your retail space, lighting is essential. Natural light from windows or skylights will give images a warm and inviting feel, while artificial light sources can be used to create depth and drama.

If your store has harsh overhead lights, consider investing in some soft lighting fixtures that won’t overpower photos and wash out colours. You may also want to make additional props or decorations available that can add texture and colour.

CONSIDER BRAND PLACEMENTS

Keep your brand front and center by exploiting the ways you can strategically incorporate your branding throughout your store. You can maximize exposure and reach wider audiences with creative, engaging initiatives that will get everyone talking about your business – be it themed days, branded backdrops, or easter-egg-style logo marks scattered throughout.

DON’T FORGET MIRRORS

When creating the perfect selfie spot, mirrors are a must-have to help customers create amazing TikTok videos. Sprinkle in some personality with fun decals on the mirror, and you’re sure to turn your store into an awesome TikTok destination.

CREATE QUIET SPACES

To ensure shoppers have the perfect backdrop for their creative TikTok videos, make sure your store offers quieter spaces. Quality sound is key- so reducing background noise such as traffic or people talking will allow viewers to follow along clearly.

MAKE SURE THE LOCATION IS SAFE

Finally, you want to make sure that your store is a safe and comfortable place for shoppers to shoot TikTok videos. This means avoiding hazards like slippery floors, overly crowded spaces, or disrupting other customers.

SO THAT’S HOW TO CREATE A TIKTOK-READY STORE FOR SHOPPERS, BUT WHAT IF YOU WANT TO BUILD YOUR OWN TIKTOK MARKETING STRATEGY?

As we’ve mentioned, it can feel overwhelming to keep up with the ever-evolving digital realm, especially for retailers.

Whether you’re starting from scratch or just want to refine your existing approach, the 11 bonus tips below will share what you should think about before diving into your own TikTok plan. So that you can create a winning strategy that works best for your business.

1. UNDERSTAND WHAT MAKES TIKTOK UNIQUE

The first step to building out your TikTok strategy is to understand what makes TikTok unique. TikTok is a short-form video app that allows users to create and share 15-second videos. TikTok is known for its creative and often humorous content, and users are always looking for new and interesting products to feature in their videos.

2. DEFINE YOUR TARGET AUDIENCE

Once you understand what makes TikTok unique, you need to define your target audience. Who are you trying to reach with your TikTok videos? What age group are they in? What are their interests? Once you have a good understanding of your target audience, you can start creating content that appeals to them.

3. CREATE ENGAGING CONTENT

Now the fun (or depending on your perspective, terrifying) part. Here’s where you start creating engaging content for your store. To do this, you’ll need to brainstorm ideas for creative videos that will appeal to TikTok users. TikTok users are attracted to creative, original content that is entertaining and relatable. If you can create videos that fit these criteria, you’ll be more likely to attract TikTok users to your store. So think about what kinds of products you sell that could be used in creative ways, and come up with fun and interesting ways to showcase them. Finally, try to avoid boring or sales-y content, as it is likely to be ignored.

4. FOCUS ON TRENDY PRODUCTS

Keep your customers up-to-date with the latest trends by consistently offering new and in-demand products. Staying ahead of the curve will not only encourage shoppers to snap photos but also foster a loyal relationship that keeps them coming back for more.

5. SEASONALITY IS IMPORTANT

Bring the holiday spirit to your store with fun, eye-catching decorations. Get customers in the mood for festive treats by filling your shop with alluring smells of seasonal delights such as cinnamon rolls, and exciting visuals like Christmas trees and candy canes. Encourage social sharing through photo opportunities – let them capture a little piece of their own holiday wonderland at your business.

6. USE HASHTAGS

What’s the point of making amazing content if no one sees it? Here’s where you’ll need to use hashtags to get more people to see your stuff on TikTok. Hashtags allow users to find videos that are relevant to their interests, so using relevant hashtags will help your videos show up in search results. When creating a video, be sure to include relevant hashtags in the caption so that users can easily find your content. You can also use hashtags to participate in trending challenges or themes. For example, if you sell beauty products, you could use the #beautyhack hashtag to participate in beauty-related challenges. When choosing hashtags for your videos, be sure to research which ones are most popular with TikTok users.

7. COLLABORATE WITH OTHER USERS

TikTok is all about collaboration, so don’t be afraid to reach out to other users and collaborate on videos. This is a great way to get your store’s name out there and build relationships with other businesses in your industry.

Or, consider that influencers are one of the most powerful tools in any marketing strategy, and they can be especially helpful when trying to reach a younger audience on TikTok. Collaborating with influencers can help to increase brand awareness and reach, as well as drive traffic and sales to your store. When choosing an influencer to work with, be sure to select someone who aligns with your brand values and whose audience is likely to be interested in your products.

8. RUN CONTESTS OR GIVEAWAYS

Running contests or giveaways is another great way to engage with TikTok users and promote your store. To run a contest, simply ask users to submit a video using a specific hashtag for a chance to win a prize from your store. For giveaways, you can choose to give away products or gift cards to randomly selected winners. Be sure to promote your contest or giveaway across all of your social media channels so that you can reach as many people as possible. When running a contest or giveaway on TikTok, be sure to clearly state the rules and requirements for entry.

9. USE TIKTOK ADS

In addition to organic methods of promotion, you can also use paid advertising on TikTok. Paid ads on TikTok work similarly to other social media platforms like Facebook and Instagram. You can target users based on interests, demographics, or behaviours, and your ad will appear in their feed along with other organic content. You can also choose how often your ad will be shown, as well as how much you’re willing to spend on each ad campaign.

10. ANALYZE YOUR RESULTS

After you’ve been posting TikTok videos for a while, it’s important to analyze the results and see what’s working and what’s not. Take a look at the number of views, likes, and comments each video receives, and try to identify any patterns. This will help you adjust your strategy moving forward.

11. KEEP IT FRESH

Finally, it’s important to keep your TikTok presence fresh by regularly posting new videos. If you start to get stale, your followers will quickly lose interest. So make sure to keep things interesting by mixing up the types of videos you post and the topics you cover.

WE ARE ONE OF CANADA’S LARGEST RETAIL FIXTURE & STORE DESIGN BUILDERS

In conclusion, TikTok has quickly become a powerful tool for retailers. Taking the time to optimize your store for this ever-growing platform will certainly pay off in the long run. From using user-generated content to maintaining consistent branding and constantly updating content, each of these 6 tips will set you and your store up for success.

Ultimately, it’s about creating an impact with customers from day one. The sky’s the limit when it comes to TikTok, so hopefully, this post provides you with a head start toward establishing a presence on the app.

We’ve gone through thousands of stores all over North America, equipping them with the best retail fixtures and displays available. Whether it be for small storefronts or big box expansions – we guarantee an unforgettable customer experience that works with any budget.

Reach out to our team to get a project plan and quote – trust us when we say exceptional results are inevitable.