Fresh back from my trip to Dusseldorf, Germany and the EuroShop Retail Trade Fair and what a great show it was. Arguably the biggest and best retail tradeshow in the world, this was my fourth visit and it never ceases to impress.
It can be an overwhelming experience and such a large show that a lot of time can be wasted without a plan, as I have learned over the years. This year I took along a teammate, Michael Benarroch, our Director of Sales and Customer Service to share in the experience. We had a few items to check off on our list:
- Find a shelf management software
- Find innovative products/ideas for our clients
- Search out design innovation
- Compare European shopper tracking software against what we are utilizing
- Confirm that our products and services were comparable to leading European providers
I’m happy to say that we were very successful in our venture and checked off all of our boxes and then some. Our experience will afford us new and exciting partnerships with vendors in other parts of the world that will continue to make us even more valuable partners to our retail clients in North America and set us up for our next phase of growth. Stay tuned for more coming from CBSF Inc. with all the new discoveries we made.
We’re looking forward to the next show in 2020 and the retail world can look forward to CBSF Inc. being a part of that show.