How Canada’s Best Store Fixtures transformed La Senza’s new European store design into a buildable, scalable retail environment.
The finishes work together flawlessly. The fixtures quietly disappear into the space, allowing the merchandise, not the millwork, to become the focal point. Every material transition, texture, and design detail feels thoughtfully considered.
That’s exactly what La Senza’s newest retail concept set out to achieve.
Designed by Malherbe Paris, the concept introduced a lighter, more contemporary expression of the La Senza brand. Soft woodgrains, sculptural forms, curved showcases, and a restrained material palette replaced the darker, more theatrical aesthetic of previous store concepts, creating a shopping experience that feels open, refined, and unmistakably premium.
Bringing that vision to the Canadian market required more than simple manufacturing. European design, material, and colour specs had to be adapted for local suppliers and material availability. Construction details were refined, prototypes were developed, and the concept was engineered for Canadian production and future rollout, all while preserving the original design intent.
A Major Brand Pivot
The new store design went far beyond a cosmetic refresh.
It represents a massive shift in how customers experience the La Senza brand, from the moment they walk into the store to the moment they approach the checkout.
Warm woodgrains, soft curves, and simple detailing come together to create a store design that feels premium and intentionally understated. Rather than competing for attention, the fixtures allow the merchandise to remain the focal point.
The result is a brighter, softer, more contemporary retail environment that better reflects the evolution of the La Senza brand.
Curves That Feel Effortless
One of the defining characteristics of the new concept is its use of softened geometry.
Round pedestal bases anchor square pedestal tops. The Corian feature display table sits amongst woodgrain laminates and veneers, while generous curves juxtapose boxes.
Although these small touches look simple, many required custom manufacturing techniques to pull off. Curved components that would normally be finished in laminate were instead fabricated from veneers, while solid-surface Corian elements were integrated throughout the concept to ensure every fixture shared the same premium look and feel.
Built Around Merchandising
For the La Senza concept, every custom fixture was built to withstand the operational demands of a high-volume fashion retailer.
Custom Metal Racking
The custom metal merchandising racks are a perfect example.
Their slim, A-frame profile hides the complexity behind their fabrication. Every component had to be cut, formed, welded, and assembled with precision to achieve the clean, uninterrupted lines specified in the original concept. Powder-coated for durability and paired with a custom wood base, the result is a fixture that’s both elegant and built for everyday retail.
Storage Hidden in Plain Sight
Throughout the store, custom cabinets combine display, storage, and sizing within a single fixture.
Warm woodgrain framing, white drawer systems, rounded corners, and integrated acrylic display trays create fixtures that feel clean and architectural while giving staff quick access to inventory beneath the display surface.
It’s a detail customers rarely notice — but one that retail teams appreciate every day.
The Checkout Experience
The checkout counter brings together many of the details that define the concept as a whole.
Rather than a single millwork fixture, it’s a composition of materials. A tiled feature wall, warm wood surfaces, inset Corian worktops, custom metal accessories, integrated shelving, brass card holders, and point-of-sale hardware all come together to create a checkout experience that feels clean, cohesive, and effortless.
Many of these elements were manufactured by Canada’s Best Store Fixtures, while others were coordinated with the general contractor to ensure every material transition remained true to the original design intent. It’s a level of fit, finish, and coordination that defines the overall quality of the space.
From Concept to Rollout
A great retail concept isn’t judged by its first store.
It’s judged by whether it can be built again. And again. And again.
For La Senza, Canada’s Best Store Fixtures helped transform an ambitious European design into a retail environment ready for Canadian production, installation, and future rollout — without compromising the original design intent.
If you’re planning a new retail concept, prototype, or national rollout, we’d love to help.
Contact our retail fixture design-build team to discuss your next project.
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