Have you ever considered Nostalgic Marketing? For many shoppers, remembering the past leads to sales and here’s why. As retailers and entrepreneurs, we always look for new ways to reach our customers and impact the marketplace. But one marketing tactic that’s overlooked is nostalgia – evoking a sense of familiarity in shoppers through thoughtful messaging and subtle reminders of their …
Read MoreAre you a retail leader looking for a game plan to stay ahead during an economic downturn? Our Recession Playbook has you covered with 8 actionable strategies to secure your success. Don’t let a recession bring you down – read on to learn how to come out on top. It’s no secret that the post-pandemic retail landscape is more complex …
Read MoreGrowth Strategies For Retail Business Ready to invest in your second retail location? Here at CBSF, we know that leaping from your first retail store to your second is a big step. That’s why we’ve created a quick video with key info you need to be informed about your next move; the questions you should ask yourself before investing any …
Read More8 Ways Retailers Can Use AI to Grow Their Business That was a takeaway Accenture wanted to impress on readers of i’s latest Technology Vision 2023 report. Here are three more highlights from the report: Of course, the “technology” and “models” Accenture refers to are the impact that AI (and services like ChatGPT) will have on all businesses, including retail. …
Read MoreHow winning brands are building loyalty with Gen Z shoppers As the youngest active generation in the market today, Gen Z shoppers are already making a significant impact on retail. Shrewd and savvy retailers who can capitalize on their preferences and shopping habits have an incredible opportunity to build long-term loyalty with these increasingly influential demographics — but it will …
Read MoreHow Much Space Does Your Retail Store Really Need? If you’re a retailer, you’ve asked yourself this question: How much space do I need for my retail business? This a challenging question to answer. Of course, opening a retail store can be an exciting venture, but it is essential to make sure that you are taking all of the necessary …
Read MoreMaking the Right Choice Between Malls and Stand-Alone Spaces for Your Retail Location. Setting up a retail store in either a shopping mall or a stand-alone storefront has its own pros and cons. And balancing factors like rental costs, landlords, anchor tenants, security, parking, transit, accessibility, customer experience, and brand awareness can overwhelm start-up retailers. Choosing the correct type of …
Read MoreThe Brick-and-Mortar Store Experience Is Still In-Demand. Here’s Why Brick & Mortar Is Here to Stay. As retail stores face unprecedented challenges from the digital age, brick-and-mortar shops have had to reinvent themselves to survive. With more shoppers turning to online platforms, many industry analysts questioned if customers still desired the traditional store experience. However, in recent years there has …
Read MoreEverything you need to know before starting to build your first store Are you ready to take the leap and launch your first retail store? It’s an exciting venture, but there are a few key points to consider before you get too far into the process. Building your first store can be overwhelming as there is so much to learn, …
Read MoreWith the help of these top six tips on how to make your store TikTok ready, you can maximize your visibility and gain as much exposure as possible. As a retail store owner, you know how important it is to stay ahead of the trends and keep your business in customers’ minds. With new platforms continually entering our lives each …
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